February 20, 2006
Coupland returns, knowingly, to mine the dot-com territory of Microserfs
(1996)—this time for slapstick. Young Ethan Jarlewski works long hours as a video-game developer in Vancouver, surfing the Internet for gore sites and having random conversations with co-workers on JPod, the cubicle hive where he works, where everyone's last name begins with J. Before Ethan can please the bosses and the marketing department (they want a turtle, based on a reality TV host, inserted into the game Ethan's been working on for months) or win the heart of co-worker Kaitlin, Ethan must help his mom bury a biker she's electrocuted in the family basement which houses her marijuana farm; give his dad, an actor desperately longing for a speaking part, yet another pep talk; feed the 20 illegal Chinese immigrants his brother has temporarily stored in Ethan's apartment; and pass downtime by trying to find a wrong digit in the first 100,000 places (printed on pages 383–406) of pi. Coupland's cultural name-dropping is predictable (Ikea, the Drudge Report, etc.), as is the device of bringing in a fictional Douglas Coupland to save Ethan's day more than once. But like an ace computer coder loaded up on junk food at 4 a.m., Coupland derives his satirical, spirited humor's energy from the silly, strung-together plot and thin characters. Call it Microserfs 2.0
.